About Me
I help Perth businesses communicate their true value.
This is core of great marketing. Understanding where the value of your business is and then communicating that to your target market.
After half a decade helping Perth businesses craft their digital presence to better communicate their value, I'm more passionate than ever.
I've spent hundreds of thousands of ad dollars, generated thousands of leads and advised hundreds of businesses.
The song remains the same; a great digital experience that communicates true value will win. Every. Single. Time.
Clayton Smith
Digital Marketing Specialist
Specialist digital marketing for business & organisations
Workshops & Consulting
Perth Digital Marketing Agency
Content Strategy
Understanding the Pentanet brand and where it was going was a crucial foundation for a successful content strategy.
Content Creation
Pentanet are absolute experts in a technically advanced industry. This required a high level of research along with staff consultation to ensure correct information was utilised.
Copywriting
Full blog creation including copywriting, image selection, links and metadata were all completed for each article.
Results
I delivered over 12 long form, authoritative, expert articles that delivered on brand positioning, SEO, lead generation and ad performance over an extended period. The value of this content continues into the future, long after its initial creation.
Pentanet
Content Case Study
Expert content creation over an extended period of time that was on brand and delivered increased website traffic, increased leads, social media performance and overall SEO performance
Style & Brand Clarity
Pilates Utopia Perth had developed a strong brand with colour and design aesthetic that needed to be the foundation of their new digital home.
Understanding User Behaviour
Search engine keyword research gave clear direction as to the page structure and target keywords.
Industry & Competitor Research
Good competitor research was helpful to understand where Pilates Utopia Perth sat in the market.
Website Design & Development
We then got to work on a stunning, spacious and mobile optimised website to properly communicate the unique offer that is Pilates Utopia Perth.
Full SEO Setup
Proper SEO setup from the ground up ensures that Pilates Utopia's organic rankings will improve over time with good SEO management.
Staff Training
I offer a free video training call for any and all staff so that website updates can be managed in house in the future.
